Arts Based Training Employee Development Community Involvement Creative Marketing
The arts positively enhance our lives and provide an enormous benefit for our country. Sponsoring the arts is a proven cost effective and highly visible strategic marketing tool. It is one of the most powerful ways to reinforce your corporate image allowing you to promote your company's name, logo, products or services to a wide but targeted audience, whilst strengthening your links with the community. Furthermore, many businesses use the arts not only to motivate staff and promote teamwork, but also to nurture creativity in the workplace - the key to competetive advantage in the 21st century.
Affordable and effective - arts organisations can develop skills that you would pay a lot of money to training organisations to achieve.
Don't overlook the arts as a potential partner in delivering good corporate social responsibility. In supporting community arts projects you may at the same time be directly contributing to employment, to training and social exclusion work.
Arts organisations of all sizes and disciplines across the UK are developing creative, high quality and mutually beneficial partnerships with the private sector. Sponsorship provides much needed finance to help get exciting new projects off the ground, sustain established enterprises or help arts organisations develop in new directions. Hard business skills can give an arts organisation the drive and rigour it needs to succeed in a competitive funding market.
"We live in a time where old barriers between creativity and commerce are blurring, so we should be able to take elements from both areas to create something new and exciting."Arts Based Training
" Tell me and I will forget. Show me and I remember. Involve me and i will understand."
More and more businesses are turning to the arts to help them to develop their workforce through innovative training courses. Arts-based training is grounded in sound practice developed and tested over many years, and has proved itself with tangible results.
Employee Development
" Learning and enjoying yourself should be the same thing. People who are having a good time are in a highly receptive state."
People and their ideas are the most valuable resource any company has; yet they often remain largely untapped sources of creativity. We offer professional support in arranging tailor made Arts based training.
"The day was excellent, every member of staff has suggested that this should be rolled out Company wide and believes everyone would benefit. They came away motivated and wanting to put ideas and lessons into action. Everyone has their own specific memories and the training has succeeded in promoting people to think how to communicate, deal with pressure, change and teamwork. Thanks again for a most enjoyable, interesting and above all valuable day."Pam Mellin. Debenhams Plc
For more information on our Arts Based Training packages please contact the Development Department on 01865 305300 or email Jo Osborne.
Community Involvement
"The involvement of businesses in the arts is about more than money; it is about communities. Where there is a healthy arts organisation and a healthy arts environment, that is good for the community."
Supporting the community in which your business operated is an essential tool of contemporary commercial life. It can be a way to help the disenfranchised and the disaffected. It can enhance the quality of the environment by bringing prosperity, new energy and collective experience of diverse cultures into the community, and also into your business.
Community & Education Programme.Creative Marketing
Combined marketing and co-promotion initiatives - Targeted promotion - Logo placement - Business contacts and networking - Community profile - Company name exposure - Tickets, discounted for corporate hospitality or staff incentive - Priority use of private rooms for meetings and entertainment - Complimentary tickets - Advertising discounts - Website links - Press features - PR - Back-stage tours - Professional support in arranging tickets, entertaining, catering and receptions.
